ACOC Călărași

Boosting visibility through a refreshed brand identity and impactful web design.

Overview

The Association of Sheep Breeders 2003 from Călărași (ACOC) registers purebred sheep, issues certificates of origin, and represents breeders. ACOC Călărași offers technical and legal support, negotiates prices, and promotes professional development while collaborating with authorities to improve native breeds and preserve genetic heritage.

Project goal: The aim was to enhance the company’s visibility, create a fresh brand identity that genuinely reflects ACOC Călărași’s mission and values, while also improving their digital presence.

Scope

The mission

Împreună cu crescătorii dezvoltăm programe de ameliorare atât în rasă curată cât și programe de metisare.*

*Trans: Together with the breeders we develop improvement programs both in purebred and crossbreeding programs.

Brand values

Tradition

Professionalism

Innovation

Collaboration

Sustainability

Community

Logo

The logo features a rising sun behind Île-de-France sheep, with elegant lines symbolising energy and new beginnings. The design blends tradition with professionalism, reflecting the association’s vision of growth and innovation in a modern, clean style.

We designed a dynamic logo for ACOC to express its identity in a more flexible and adaptable way. This allows the brand to stay relevant in the constantly evolving digital landscape while ensuring it stands out from the competition.

Colour palette & Typography

To translate ACOC 2003 Călărași expertise, energy and values we developed a vivid, refreshing colour palette of green and yellow hues. The primary colour Castleton Green is a deep, rich green shade, a classic and timeless colour, ideal for creating a traditional and elegant ambiance.

The chosen color palette reflected ACOC’s professionalism and reliability, which cohesively complimented the typography selection that balanced modernity with legibility.

Castleton Green

Primary colour

006451

Baby powder

FFFFF7

Canary

FFE400

Brunswick green

253E32

Accessibility

While developing the color palette and selecting the typeface, it was crucial to ensure that the design not only appeared modern and visually appealing, with ACOC’s mission at its core, but also remained readable and accessible for all users. A key focus was maintaining a strong contrast ratio between colors to enhance legibility and inclusivity.

Brunswick green on Baby Powder

AAA

11.52

Canary on Castleton Green

5.56

Brunswick green on Canary

AAA

9.01

Castleton Green on Baby Powder

AAA

7.11

Canary on Brunswick green

AAA

9.01

Website

We created ACOC’s website by seamlessly integrating the new branding, using the dynamic logo, modern visuals, and clean design to reflect the association’s mission. Our interface effortlessly adapts to any screen size, providing smooth interaction and optimal user experience, while staying true to ACOC’s core values of professionalism and authenticity.